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Tweet Dos & Don’ts
DO: Keep up the consistency
Be consistently authentic and deliver daily value.
DO: Show thankfulness
Thank people, and show gratitude in
tweet content. It’s surefire way to get
DO: Reflect genuineness
Tweet like you think and speak. Give
values to stay relevant.
DO: Give respect
Respect the etiquette of the
community and space.
DO: Spread positivity
Vibe positivity, optimism, and inspire
people. Put URL in the middle of tweet
get 26% more retweets.
DON’T: Do trend jack
Don’t trend jack without doing proper
DON’T: Practice spam
Prevent yourself from spamming
people as it is the fastest way to lose
DON’T: Over Tweet
Don’t over Tweet, overwhelm, and
DON’T: Express vague
Avoid unfinished bio, weak avatar, and
no legitimate contact information.
DON’T: Steal other people content
Constraint from post, re-tweet, or
steal content without acknowledging
Content Ideas – Business
Promote blog posts
Push it out to Twitter whenever you
publish a new blog post, case study,
white paper, or some other piece of
content! Do follow-up.
Spread your sales
Include details of when and where for
an in-store sale, and show some of
the best deals. Include the coupon
code for an online offer, and let
consumers know how long it’s.
Do on-brand messages
Using Twitter to share one-off tips and
tricks which will benefit your
audience. Think of what
can your business share that would
benefit your audience?
Respond to complaints
Respond politely and promptly to
complaints, don’t argue with the user,
thank them for sharing their
Give answers to FAQ
What issues still come up again?
Repurpose the questions and answers
to Twitter content with bite size. Your
FAQ is a great place to find content for
If you get a glowing review on Yelp,
Google, or anywhere else, post it to
Twitter. Share the review with a link to
the actual review page.
Ask lighthearted questions to boost
engagement – ask for general
feedback, explore product
preferences, understand your
Ask for reviews
Your customers need that extra push
to write a review. Include a link that
will lead them directly to where they
should write a review. Fit this once a
week into your Twitter schedule.
Tweet things that have nothing to do
with your business but relevant to
your customers to show that you are
updated to the latest news.
Announce job openings
Seeking new talent? Take to Twitter to
express the need. Often tweet job
openings with a link to where
applicants can apply.
Content Ideas – Engaging
Ask something relevant to brand, get
the conversation started
Jump on viral memes and work on
how to use them into your own
Twitter content strategy, if it aligns
with your brand voice.
Post visual content
Whether it’s photography, graphics or
infographics, post visual content
easily catch people’s attention.
Let Twitter followers know about
upcoming product launch or new
features coming out. Get the followers
to excited, ramp up the conversations.
Ask for a caption
Post a funny or interesting photo and
get your followers to caption it. To get
more engagement, turn it into a
Share motivational quotes
Inspire your audience with
motivational quotes. Share quotes
that speak to them that will trigger
Post helpful infographics
People are fond of having descriptive
details. This is why they strongly enjoy
Share daily routine
Tweet about your daily routine or how
you stay organized. Inspire people
with your daily routine.
Share helpful tool
Share your favorite tool, and explain
why you can’t live without it. People
can save time by using it.
Recommend an expert
Share your experience with an expert
people, tell the result after you use
Tweet funny images
Share a post on funny photos, memes
and jokes. People love making
Discuss on experience
Address the worst experience with the
followers. Asking your followers to
share their thoughts is a good way
Introduce products in a fun way so
that your audience stay engaged.
Educate with tips
Share tips on how to use your
product, step-by-step for signing up
for services, and more. Sharing tips on
Twitter is a great place to start.
Tweet a video
82% of users watch video on Twitter.
Just make sure to start your video
with a “bang” and keep it short.
Shot a BTS
Tweet a photo showing behind the
scenes of how the product is made.
This type of content need to tweet out
once in a while.
Wish Happy Birthday
If you see it’s someone’s Birthday,
don’t forget to wish them Happy
Birthday! They appreciate the
attention, you get the exposure.
Tweet about events
Live sharing about events that you
attending. Generate a conversation
Give movie review
Share what is your opinion of a movie
you just watched, but be careful not
to be a spoiler. Ops!
Tweet breaking news
Let your followers know about
breaking news from around the world
or your neighborhood.
Review a book
If you’re a bookworm, share about a
book you’ve just read, tweet powerful
quotes from the book.
Retweet other content
Retweet other people content that
you find useful for your followers that
you must share with them.
Fill in the blank
To trigger reply from followers, tweet
fill in the blank question and let your
followers guess it.
Tweet hit song
Tweet about song you can’t get out of
your head, share about billboard
charts, song that become hit